Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, ‘We’re better when we’re together’, David sits down with Michelle Hillman, Chief Campaign Development Officer at Ad Council.

Michelle believes the secret to solving the many issues we face in society starts with bringing the best people in our industry together to do what we do best: marketing.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?