When the DTC brand model emerged, we credited “category creators” such as Warby Parker, Casper and Dollar Shave Club, amongst others, for doing things differently at a time when not many brands were.
Back then, many businesses didn’t see the benefit of adopting and implementing some of the very principles that have laid the foundation for what’s become the DTC way - powerful and innovative business models that are inherently future-proof.
Working in part with the BeenThereDoneThat community, we’ve crafted a DTC Checklist for you to mull over - 10 brand musts for surviving in the evolving DTC digital age.
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