Moderated byNikki Crumpton, Chief Strategy Officer at BeenThereDoneThat.
Matt Close, Executive Vice President Global Ice Cream at Unilever
Leigh Pezzicara, Head of Global Sustainability Marketing, Communications & Customer Outreach at Barry Callebaut Group
John Grant, Author of Greener Marketing & Strategist
About the webinar:
If the last year has taught us anything, it's that we are all part of a giant ecosystem that hangs delicately in the balance, and that our actions as humans matter and can make an impact on a catastrophic scale.
If 2020 saw a pandemic focus our minds on this, 2021 will see a greater focus on how we accelerate our efforts to bring that ecosystem back into balance.
The green agenda is back on the agenda both politically and socially. An incoming president with an eye on a green legacy, increasingly ambitious corporate goal setting and an energy for innovative solutions to the biggest problem we face as humanity: these are all reasons to be cheerful.
But the real debate is how to turn these intentions into action?
How do we translate lofty ideals, goals and legacy visions into the programmes of action that will really drive genuine and lasting impact?
Here's what you can expect to get out of this webinar:
1. Understand the importance of clearly defining the problem you want to solve rather than trying to save the world.
2. Gain confidence that you don't have to be born sustainable to make an authentic difference.
3. Get clarity on how to turn targets into stories and stories into action.
If you have any questions or want to learn more about Sustainable Storytelling, email [email protected]
Top 10 Tips for Sustainability from Tessa Clarke, Co-Founder and CEO of Olio, the #1 Free Sharing App
Watch Time: 13m
In Tessa's tips you can expect to find suggested materials as well as strategic advice about targeting the necessary audience both internally and externally.
Click here to watch Tessa's Top Ten Tips for Sustainability.
'Sustainability. It's time to shift from Intention-Action to Transition' by John Grant Read Time: 8m
Written specially for registrants of 'From Goals to Narratives' by John Grant, strategist, author and panelist.
John highlights the need for organisations to shift from an Intention-Action Model that drives existing and ineffective sustainability goals, into a Transition Model that can be applied at any scale, and provides the tools necessary to begin today.
Click here to access and download 'Sustainability. It's time to shift from Intention-Action to Transition'.
Sustainability: key focus and key trends' Read Time: 6m
Contains the thoughts of 4 sustainability experts from the BeenThereDoneThat Community in response to the followings two questions:
1. When it comes to sustainability, what do you think the key focus is for clients this year?
2. What is the 1 big question you are being asked or the key trend you are seeing?
Click here to access and download 'Sustainability: key focus and key trends'.