What we think

Dave 'Weather' Edwards ends 14yr stint at RGA to join BeenThereDoneThat

It is a truth universally acknowledged, and constantly repeated, that remaining relevant in today’s crowded and fast-moving world is, to be frank, extremely difficult.

Agendas are funny things. Everyone has one, hidden or not. It helps us define purpose, direction and creates motivation. In the world of business it is no different, particularly when it comes to marketing services. And yet we forget to question whose agenda are we fulfilling?

There has been much written and said in recent years about the importance of diversity and how it improves performance. Aside from race, gender and age there is another type of diversity that is both overlooked and more powerful. It’s cognitive diversity.