The painting?

It’s Raphael's ‘The School of Athens’, depicting the greatest thinkers of the classical Greek era. They didn’t all think alike. Quite the opposite.

But all those smart minds in one place can change the world as we know it.

This painting adorns the walls of the Vatican and our office.
It's a touchstone for what we do, how we do it, and why.

We’ve been working this way since 2014 but our model is not exactly new, it was first invented in 1509.

Learn more about the School of Athens.
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Harnessing The World’s Best Thinkers
to Solve Your Biggest Challenges
Harnessing
The World’s Best Thinkers
To Help Solve
Your Biggest Problems
What’s the problem?
So let’s cut to the chase. With the increasing need for speed, the modern marketer’s enemy is definitely time.

And the fast evolving world we live in means the problems you have to solve are not getting any simpler.

Yet the resources and systems traditionally used to tackle big questions are proving less and less fit for purpose.

To thrive, we all need to be ever faster, sharper and smarter.

Our model is different. It is designed to deliver quality thinking and ideas at pace.
Why we are different.
Harnessing the minds of people who have literally
been there done that will take you further, faster.
That’s why we built a carefully curated community of 180 of the world’s best Chief Strategy and Chief Creative Officers.

All with the benefit of 20+ years' experience.

All specialists in their fields.

And because not all great minds think alike, we cast 3 specialists on every project, so you always get a breadth and depth of thinking.

Our thinkers have the freedom of anonymity to ensure they will give you true freedom of thought.

And because we have also decoupled strategy from execution, our thinking comes without agenda. This way we can focus on driving your business rather than feeding a machine.
3 thinkers x 3 ideas =
9 actionable solutions in 1 week
What’s your problem, exactly?
Everybody talks about thinking outside the box. Maybe we should start by asking what is the ‘box’.

We believe in the adage 'a problem well-defined is a problem half-solved'.

So we define yours before we do anything else.

If you understand the problem, then you can unlock the business opportunity.

Slow down, so you can go fast.
How can we get consumers to embrace our new Sky Q technology?
“They came in and helped us completely reframe our marketing challenge”
Can you help us bring new ice cream brands to market in months not years?
“They built us a new Ice Cream Brand from scratch in three weeks, and we sold it into supermarkets on week four"
Pete Harbour,
VP Ice Cream,
Europe
How can multiple functions of our business get access to top creative talent?
"BeenThereDoneThat has been there and done it across a number of critical initiatives. They are a great resource for us to get multiple ideas, fast"
John Rudaisky,
Partner,
Global Brand & Marketing
Can you build me a model that can create purposeful positioning for every one of my global brands?
"Whether it's Purposeful Positioning or Creative Platforms, BeenThereDoneThat works like Creative Acupuncture"
Mireia Casadella Caballeria,
Senior Marketing Director,
Western Europe
How do we change perception of and re-energise a brand in decline?
“9 ideas, 1 week, it's like binge thinking”
Jessica Spence,
Chief Commercial Officer

What we think.

Read our White Paper
Based on quantitative and
qualitative research amongst marketing leaders from around the world, ‘Faster, Sharper, Smarter’ reveals what today’s CMO’s are thinking and how they are tackling some of marketing biggest issues.
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