About BeenThereDoneThat

BeenThereDoneThat is a marketing strategy and innovation consultancy powered by a global network of senior experts.
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As complexity grows and resources shrink, marketers are expected to move faster than ever. We help them solve category, brand, portfolio and capability challenges, delivering the clarity and momentum required for growth.
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We have offices in London and New York.

Our story

BeenThereDoneThat was founded in London in 2014 by Ed Rogers and David Alberts. It was born of a belief that agency models no longer met the needs of the clients they were meant to serve.

Instead of getting access to specialist, world-class thinking, marketing teams were too often getting whoever happened to be available.

So we built something different: an expert network that gives clients the right talent at speed. From day one, our aim has been to bring clients strategic imagination from genuine experts in their fields.

These are people who have most definitely been there and done that, whatever the marketing problem.

In 2018 we opened our second office, in New York. Since then we've worked with clients all over the United States and from South America to South Africa, Iraq to Indonesia and the Netherlands to Nigeria, and plenty of places in between.

BeenThereDoneThat clients include Accenture, Ad Council, Beam Suntory, Church & Dwight, Colgate Palmolive, Comcast, Disney, Edgewell, EY, FrieslandCampina, Google, Heineken, HSBC, iHeartMedia, IKEA, Kraft Heinz, Mazda, Nomad Foods, PepsiCo, Pfizer, Sky and Unilever.

Who we are

Ed RogersCo-Founder, CEO

Former McCann before starting his own company, specialised in finding the best Creative and Strategic talent for many of the world's most creative businesses.

Nikki HackneyChief Strategy Officer

Former CSO McCann, Fallon, Executive Director of Strategy at OMD. 30+ years of brand and communications strategy.

Giles JepsonChief Innovation Officer

Former European Kraft Heinz CMO and marketing/commercial leader in Lindt&Sprungli and Colgate Palmolive. Sloan Fellow from London Business School (MSc).

Dan GibsonManaging Director

Former global lead on adidas, and MD at Ogilvy and Havas - before becoming convinced that clients needed a different kind of agency model – one that delivered truly world class thinking in the client’s specific problem.

Hannah DebenhamChief Operating Officer

An experienced operations leader with over a decade in creative strategy and business operations.

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