Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Connecting the silos to turn purpose into growth', David sits down with James Williams, CMO & CEO, Ex-GM & VP at The Coca-Cola Company and Ex-CGO at Lasso Safe.
According to James, the biggest challenge for companies that want to create an authentic ESG strategy that translates into long-term growth is to break the corporate silo mentality and find like-minded people in every department to work together. He fundamentally believes that we have to put companies back together if we are going to put the world back together. And the person to do it is the CMO.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?