Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Creating a safe space within a marketing department to foster creativity', David sits down with Rupert Ellwood, CMO, CEO and NED.
Rupert is the former CMO of Waitrose and descendant of a four-generational retail family, discusses the necessity for businesses to differentiate themselves in order to thrive.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?