Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, ’Does marketing have an identity crisis?’, David sits down with Dom Grounsell, Chief Commercial Officer & NED.

Dom, with a stellar career in several C-Suite roles, shares his belief that the CMO’s role is primarily a commercial one. He discusses what is needed to be successful as a marketer and to successfully transition to other roles within an organisation.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?