How to build a culturally relevant brand - a lunch and learn by BeenThere/DoneThat in partnership with bpesearch

Session Details

Friday, November 3, 2023 | 12-1 PM GMT (London) - Virtual

In our hyperconnected society, brands that connect to culture in authentic ways are more likely to strengthen connection, build relevance and ultimately grow. This requires going beyond surface level representation to truly understand the cultural forces shaping your customers' realities. Done right, cultural embeddedness fosters loyalty and word-of-mouth.

bpesearch are pleased to partner with BeenThere/DoneThat to offer a 1 hour lunch & learn to help build a definition of culture and look at why it is important for brands to truly understand it, particularly around their target audience and communities that their brand plays in (and wants to play in). We also share a simple, but powerful framework, CULTURE COMPASS™, which is a proven framework that provides a structured approach to aligning a brand with cultural insights to build authentic and aligned activations and experiences.

This event has now taken place. You can watch a recording above!

To get in touch with us about running a lunch and learn for your team, drop us an email at enquiry@beentheredonethat.co

Is Your Brand Culturally Relevant? Take our 3 minute FREE Culturally Relevant Brand test and we'll send you a personalised report. This Scorecard has been designed to help show marketing and brand leaders how their brand rates on their foundations and ability to adapt to shifts in the cultural landscape.