Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, ‘It’s time to go on consumer safari and hunt down some genuine Insights’, David sits down with Tony Barr, VP International Marketing and Ex-PepsiCo/Meta/Unilever/Wendy’s.
Everybody talks about being consumer centric. Tony talks about actually going out and meeting them in the wild.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?