Did you know that your wealthiest neighbor may well be crying in their car right now?
It turns out, there’s a lot of things we don’t know - the kind of unvarnished truths that get scrubbed out in prevailing cultural narratives and industry insight reports.
But there is an alternative reality happening under our noses. Its impact on your categories will be seismic, and the winners will be the ones that see it first.
We call these our Unseen Worlds. An Al-powered cultural intelligence system that decodes the signals, tensions and unspoken truths reshaping behavior en masse.
In an era of financial frenzy and unpredictability, we’ve explored the Unseen World of the Mass Affluent Audience… Here’s how it’s done…
Focus on the segment: Trapped High Earner - a whopping 38% of mass affluent households.
If you want to find out how you could use our Unseen Worlds in the hands of the world’s sharpest strategic minds to help you make bigger moves, faster, get in touch.
Talent Spotlight - Abi Awomosu
“I don’t do market research. I listen to culture at scale.”
In this Q&A, Abi Awomosu, creator of The Billion-Person Focus Group® and author of How Not To Use AI, challenges conventional approaches to AI, showing that real insight starts with listening, not generating. Read more
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