Session Details
Monday, 4 December, 2023 | 2-3 PM GMT (London) - Virtual
BeenThere/DoneThat are pleased to offer a 1 hour webinar from Shirin Majid, Founder and Creative Director at Everything You See Here, and BeenThere/DoneThat Community Member.
Let's be honest, 2023 was no walk in the park. The last few years have fuelled a collective feeling of uncertainty - manifesting in an oscillation of sincerity and cynicism - which brands must not ignore. Looking ahead to 2024, we discuss the principles of metamodernism and what we can learn from five examples of culturally-relevant brands shaking things up while keeping it real in an uncertain world.
Session Agenda
- Introduction to Metamodernism
- Metamodernism in Advertising
i. How the brand navigates paradoxical themes
ii. Analysing the brand's use of humor and sincerity simultaneously - Nostalgia and Future Orientation
i. Discussing how the brand blends nostalgia with a forward-looking approach - Cultural Remix and Intertextuality
i. Exploring how the brand references art and pop culture to convey a message - Audience Engagement and Participation
i. Highlighting how the brand encourages audience participation and inclusivity - Conclusion and Q&A
This session has been recorded, watch the recording above!
Speaker
Shirin Majid
Founder & Creative Director at Everything You See Here
Community Member at BeenThere/DoneThat