Session details
Available to watch now on-demand - Virtual
Today's discussion will focus on the growing challenges for innovation; what the new pressures are, what needs to change in our processes and why culturally driven thinking is critical to success.
Our expert panel will share their unique perspective from within their businesses and how they are driving change within their organisations.
They’ll talk about the new methods, tactics and approaches we can all employ to tap into culture as a driver of insight, a force for story-telling and a shaper of better strategy.
Seismic changes are happening in every category, and those who innovate in smarter, sharper, faster ways with one eye always on culture, are going to win.
We hope you enjoy the webinar!
What you can expect to take away from the session
Key takeaways:
- Adopting an explore not exploit mindset - big businesses are well oiled machines, but new opportunities won’t come from looking from looking inward.
- Subcultures are culture - the true insights are found a layer down from broad ‘trends’, but rather in the conversations and unvarnished truths of sub-culture.
- We have the tools - the speed at which we can discover, connect dots, test, listen and react is unprecedented, but we need to set ourselves up institutionally to do it.
- Bravery meets authenticity - you can’t innovate in culture if you don’t have a POV, the bolder you can be, the more success you’ll have.
- We buy stories not features - everything is about narrative, if a new product doesn’t have a story and an emotional and aspirational pull it won’t land in an unforgiving cultural landscape.
Speakers
Tom Donohue
Head of Strategy at BeenThereDoneThat
Leading the discussion is Tom, Head of strategy at BeenThereDoneThat, with over 18 years of strategic innovation and brand consultant experience, spearheading growth for the world’s most successful brands.
Jenna Behrer
Panelist
Chief Growth Officer, Dr. Praeger’s | alum Heineken & PepsiCo
Jenna has over 15 years success in building & leading teams to develop winning brands, innovation and growth businesses, driving significant financial impact & organization culture change.
Alistair Bramley
Panelist
Senior Director, Systems Innovation at PepsiCo
Alistair is a self confessed empathic designer that is passionate about working from a systemic perspective through a life centered process. I leverage tools from system design, strategic foresight, business model design and circular economy to find regenerative outcomes for people, planet and business.