Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'Is it time to abandon the CMO and embrace the CGO?', David sits down with Vivienne Hsu, Founder & CEO of LENDonate & Member of the BTDT Partner Network.
Vivienne discusses the evolved role and additional capabilities required of the CMO in order to achieve the top line growth results that the rest of the C-Suite are now demanding.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?