Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Starting the year with clarity to end with success', David sits down with Rebecca Hirst, CMO at EY UK.

Rebecca discusses the challenges she faces being a CMO in an 850 strong partner network and the importance of having a scorecard that lets you win.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?