Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.
In this episode, 'The red thread, the mortar between the bricks, the connective tissue: the role of the CMO has never been more important', David sits down with Alison Orsi, CMO, Board Advisor, NED, Consultant, Executive Coach and Member of the BTDT Partner Network.
Alison discusses how the opportunity for CMOs to map the customer journey across the business is, in fact, an opportunity to align everybody within the organization.
In each episode of this series, David poses three questions to his guests:
- What’s the biggest challenge you are facing today?
- In an ideal world, where do you imagine this could go?
- What’s the first step you would take to get us to where we need to be?