Tackle the difficult problems
that lie in the path of positive change


Take our 3 minute questionnaire to see how you can build your capability in better defining problems to unlock growth.

We will send you a personalised report that has been developed based on our experience of running over 500 problem definition sessions with some of the world's leading brands.
Get Your Personalised Report

  

 

 

'A problem well stated is a problem half solved.’ 

Charles Kettering

 

Problem Definition Training

 

Why does this course exist?

We live in precarious and uncertain times, often characterised as the 4th Industrial Revolution.

Increasingly, there is an emerging consensus that we need to rethink leadership to engage with the challenges of our time. Leaders need to unlearn an old paradigm of leadership that is primarily individual and intellectual, and embrace a more inclusive and integrated approach.

In this world of complexity, challenge and possibility, proactively seeking out and defining problems through a growth mindset is central to being able to unlock growth.

We have seen the power of this in over 500 Problem Definition sessions that we have run as part of our core offer. As a consequence, a number of clients asked if we would be open to develop Problem Definition training as increasingly they see it as a key skill to both unlock growth and drive culture change.

 

Course Content

Course Objective



Use a growth mindset to elicit powerful questions and define problems that will help unlock growth for your business and put Problem Definition at the heart of business strategy.

So who is this course for?



• 
Senior leaders who want to build and drive a growth culture.

• Brand marketers who want to be more effective and more efficient at unlocking growth.

• Leaders across all functions who want to build a skill at defining and reframing problems to ask better questions.

What will you learn?



You will appreciate the importance of taking a step
back to really understand the problem at hand to deliver better solutions at greater speed.

• How to use a simple, but powerful methodology to approach any challenge.
• How to move forward when you are stuck.
• How to build a growth mindset and culture.
• How to grow your confidence in tackling any challenge.

Course Objective



Use a growth mindset to elicit powerful questions and define problems that will help unlock growth for your business and put Problem Definition at the heart of business strategy.

 

So who is this course for?



• 
Senior leaders who want to build and drive a growth culture.

• Brand marketers who want to be more effective and more efficient at unlocking growth.

• Leaders across all functions who want to build a skill at defining and reframing problems to ask better questions.

 

What will you learn?



You will appreciate the importance of taking a step
back to really understand the problem at hand to deliver better solutions at greater speed.

• How to use a simple, but powerful methodology to approach any challenge.
• How to move forward when you are stuck.
• How to build a growth mindset and culture.
• How to grow your confidence in tackling any challenge.

 

Most importantly, you will acquire practical and actionable tools
to apply straightaway to make a difference.

 

This 2 week training program utilises a blend of content, tools and case studies to help flex your Problem Definition muscles.

 

Live Interactive Content

  • 6 hours of interactive webinars.

  • 4 hours of interactive workshops.

  • Facilitated by:
    - Colin Haddley (Capability Lead)
    - Nikki Crumpton (Chief Strategy Officer)

On Demand Resources

  • 1 hour+ of recorded on demand content through the course training hub.

  • Course workbook, Better Question cards, and access to the ‘Fuel for Thought 50’ resource list.

  • Extensive further reading and resources.


Course Leaders

Nikki Crumpton

Our Chief Strategy Officer at BeenThereDoneThat has had a career in the industry spanning over twenty five years. Over the years Nikki has worked in the small independents, Fallon and Mother, and the big corporates, DDB and McCann.

Colin Haddley

Our Capability Lead at BeenThereDoneThat has a rich and varied commercial skill set, honed from his experience working in senior Marketing and Capability positions within drinks, personal care, banking, marketing consultancy and food. He is member of the IPA advisory board and a guest lecturer for both London Business School & UEA Business School.

 

 

 
“Clear, smart, useful, bite-sized, delivered in a great way. Something that will make a difference and something that I can both easily remember and easily apply.”

 

- Pete Harbour, Vice President of Marketing at Unilever.

 

 

 

Learn how to better define and frame problems to unlock growth with our Problem Definition training.


Download our one-pager for more details about the training.

 
 

Learn how to better define and frame problems to unlock growth with our Problem Definition training.


Download our one-pager for more details about the training.

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Contact Us

UK Address

Zetland House
5-25 Scrutton Street
London, EC2A 4HJ

US Address 

BTDT Global Inc
110 E 25th St
NY 10010

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