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Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Ian Wilson, CMO & Marketing Leader.

Ian discusses the importance for CMO's to go back to the fundamental principles of marketing.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Nick Hindle, Senior Vice President and Global Head of Corporate Communications at Arla Foods

Nick discusses the CMO's ability to generate funds for ESG transformation rather than talk about it.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Mark Evans - Coach, Advisor, Trustee, NED.

Mark discusses 'Setting CMO's up for success' and that there is a need for CMO's to be personally trusted if marketing is to be truly valued.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Abigail Comber, CMO. In this session they discuss how data guides but the heart decides, and that while data has made it easy for us to connect TO customers are we actually connecting WITH customers?

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Charlotte 'CLo' Lo, BeenThere/DoneThat CX Partner, YJ Freelancer of the Year (UX), iCXA/UKCXA Judge and Educator & Mentor.

Together they explore 'Living in an experience world'. CLo discusses how Brands can connect with both external and internal audiences in a meaningful way.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Jessica Spence, President of North America at Beam Suntory.

Jess discusses the need to identify those who can solve problems, not simply those with a nice CV.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Sara Panza, General Manager at Grom. Together they explore the need for action, not just words, given 'Disruption in the Market'.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Alia Kemet, CMO at Shipt. Together they explore why being diverse at the core is key to genuine change.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Hilary Batsel, Senior Director of Global Media at Microsoft, as they explore the balance between 'Short vs Long Impact' opportunities and how these can be created, nurtured and balanced.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Craig Elimeliah, Chief Creative Officer at Lippe Taylor, as they explore the importance of 'Harnessing Connectivity' and the role that organisations must play in order to create moments of connection with their consumers.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Jerry Daykin, VP and Head of Global Media at Beam Suntory, as they explore 'Good Media' by analysing the opportunities and landscape around Media.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Jeff Jarrett, NA CMO at Bayer, as they explore the challenges of 'Full Funnel Management', particularly the role data plays in bolstering the upper funnel and creating meaningful exposure to consumers.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?