Content Hub

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThereDoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Data & Technology provides a lot of answers but maybe it's not THE answer', David sits down with Paul Nobile, CMO and Member of the BeenThereDoneThat Partner Network.

Paul discusses with David that with the increase in facts and figures now available to those across the C-Suite it is easy to see where small incremental gains can be made but unless we know where we are going and why, it just doesn't add up to something bigger.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Is data killing the marketing star?', David sits down with Simon Michaelides, CMO and Member of the BTDT Partner Network.

Simon discusses how the democratization of data in the C-Suite has allowed unfiltered information, devoid of insight, to be treated as a fait accompli. However, as Simon tells us, data informs us about what is happening in the market but does not explain why, emphasizing the essential role of marketing in providing that understanding.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'AI to power your team', David sits down with Joshua Kanter, CMO of Encora.

"If only your company knew what your company knew, imagine how much they would know." Joshua speaks to David about the belief that upskilling his team and upgrading existing AI tools could lead to a marketing team that does more than chase leads.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Those who can tell stories are the ones that change society (and companies)', David sits down with Sophie Devonshire, CEO at The Marketing Society.

David and Sophie discuss the powerful role marketers can play in transforming data into stories that bring a company's vision to life both internally and externally.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The legacy marketing operating ecosystem', David sits down with Giles Jepson, COO at BeenThere/DoneThat.

Giles and David explore why traditional marketing models, like those that Giles previously oversaw as CMO of Kraft Heinz and Colgate, may not be suitable for addressing the marketing challenges of the future.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'The creative Recession', David sits down with Andrew McKechnie, Inhouse Practice Lead at BeenThere/DoneThat.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Gareth Helm, Board Advisor & BeenThere/DoneThat Partner.

Gareth discusses how the need to listen to the consumer could get the CMO heard at the top table.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Kevin Verbruggen, Founder of Bridges to Growth & BeenThere/DoneThat Partner.

Kevin discusses how the force for good inside an organisation can help grow the story outside.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, 'Building the best bench', David sits down with Greg Welch, Partner at Spencer Stuart.

Greg discusses how the best CMOs today are leaders who build the best bench of experts to supplement the best cultural team.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThereDoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Nikki Crumpton, Chief Strategy Officer at BeenThereDoneThat.

Nikki discusses the idea that no CMO is an island and that it's time to build bridges.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Alberto Di Leo, CMO and General Manager.

Alberto discusses how it's time for Leaders to lead again and the need to reclaim trust as well as explaining how to do it.

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?

Welcome to another episode of "BeenThere/DoneThat WhereNext?" - a series by BeenThere/DoneThat, where our host and co-founder, David Alberts, delves into conversations with industry experts.

In this episode, David sits down with Gayle Troberman, Chief Marketing Officer at iHeartMedia.

Gayle poses the question 'Are we talking to ourselves rather than to the humans who buy our products?'

In each episode of this series, David poses three questions to his guests:

1. What’s the biggest challenge you are facing today?
2. In an ideal world, where do you imagine this could go?
3. What’s the first step you would take to get us to where we need to be?